Beyond the traditional plan, in which are outlined the strategies for digital, radio and press, a personalized storytelling narrative is created taking into consideration the unique characteristics of the release, which has to be able to translate the artist’s brand and develop it cohesively. The 360 Marketing plan takes into consideration data and statistics, target audience, music genre, among other factors such as the impact that attitude, performance rhythm and melody have over the final consumer.

We value the consumer’s experience according to the music asset, whether it’s by composition, master or identification with the brand.